40 E. Main St.
Platteville, WI 53818
608-348-8790
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Bridal Boutique
Where dressing a dream begins...
40 E. Main St.
Platteville, WI 53818
608-348-8790
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Annual Dash for the Dress Sale

Date: Thursday, October 12th through Sunday, October 21st

Time: During Store Hours

Location: Bridal Boutique, Platteville

Exciting time to shop for your bridal gown! Price reductions on new, up to date styles!
Some gowns as low as $99, $199, $299

Prom Preview Event

Date: Monday, November 24th through Monday, November 25th

Time: During store hours - Holiday hours

Location: Bridal Boutique, Platteville

Our designers would like to know your favorites! Come in this week only and get a sneak peak of the new releases for Prom 2018! These gowns will only be seen here! You will not see them in any other store prior to this Prom Preview Event!

Prom 2018 Trunk Event

Date: Wednesday, December 20th through Tuesday, January 2nd

Time: During store hours - Holiday hours

Location: Bridal Boutique, Platteville

Your Prom 2K18 Headquarters!
Showcasing this year's hottest styles from Mori Lee and Alyce Paris!
For a short time only we will have extra dresses in the store for you to choose from! We will have hundreds of styles for you to try on! New Prom 2018 dresses Arriving daily! We know your prom is very special, so we try not to sell the same dress to any other girl from your school. Shop early for the best selection!

Bridal Expo

Date: Sunday, January 7th, 2018

Time: Noon to 3pm, Fashion Show at 1:30

Location: Ullsvik Hall - UW Platteville Campus

Enjoy a fashion show featuring bridal, bridesmaids, tuxedos, mothers and prom styles.
Meet the top local wedding professionals! Drawing for Prizes!
Sponsored by The Shopping News, Bridal Boutique and Ershen's Florist.

Mothers Trunk Event

Date: Friday, May 5th through Saturday, May 20th

Time: During store hours

Location: Bridal Boutique, Platteville

Featuring additional new mothers dresses for a limited time!
We will have the newest and most fashionable collection of dresses by Jade and Jade Couture for 2017, during this event. In addition, customers will be given the chance to receive an extra bonus toward their purchase. Come in and let us help you find your perfect dress! Dresses will arrive in time for summer weddings with rush options available.